Privacy Policy for the Use of Parship-United Kingdom
Status: 09.12.2025
Thank you for using Parship! Parship protects your privacy. This Privacy Notice describes how Parship collects, uses, discloses and otherwise processes your personal data, as well as the rights and choices you have in relation to your personal data.
For more information about the options you have in relation to the protection of your personal data, please see Section 7. Your privacy options and Section 13. Additional information on data protection for certain jurisdictions, which contains additional information on the data protection rights of residents of certain countries.
If you are a resident of the EU/European Economic Area (EEA), please refer to section 13.A. Additional information for residents of the EU/EEA. Here you will find information about your rights under the General Data Protection Regulation (“GDPR”).
If you are a resident of the United Kingdom, please see section 13.B. Additional information for UK residents. Here you can find information about your rights under the General Data Protection Regulation, which has been incorporated into UK law under section 3 of the UK European Union (Withdrawal) Act 2018 (“UK GDPR”).
If you are resident in Switzerland, please refer to section 13.C. Additional information for persons resident in Switzerland. Here you will find information on your rights under the new Swiss Data Protection Act (“nDSG”).
The use of our services is subject to our General Terms and Conditions, including the applicable provisions on limitations of damages and dispute resolution.
Responsible body and contact
Unless otherwise stated in this Privacy Policy, the controller for data processing is PE Digital GmbH (hereinafter referred to as “Parship” or “we” or “us”).
If you would like to get in contact with us, you can reach us as follows:
PE Digital GmbH
Speersort 10
20095 Hamburg (Germany)
You can reach our Data Protection Officer at:
We or our data protection officer will be happy to provide you with information and suggestions on the subject of data protection.
Representative in the United Kingdom (UK)
The information on our representative pursuant to Art. 27 UK GDPR can be found in Section 13.B – Additional information for UK residents.
Representative in Switzerland (CH)
The information on our representative pursuant to Art. 14 nDSG can be found in Section 13.C – Additional information for residents of Switzerland.
Table of contents
- 1. Scope
- 2. Collection of personal data
- 3. Purposes of collection and processing
- 4. Disclosure of personal data
- 5. Transfer of personal data to countries outside the European Economic Area, the United Kingdom and Switzerland EEA/UK/CH
- 6. Cookies, targeting and analytics
- 7. Your data protection options
- 8. Duration of storage and retention obligations
- 9. External links and third-party functions
- 10. Security
- 11. Protection of the privacy of children and young people
- 12. Changes to this privacy policy
- 13. Additional information on data protection for certain jurisdictions
1. Scope
Unless otherwise specified below, this Privacy Notice applies to the personal data that Parship collects and processes in relation to the following individuals Visitors to our website on which this Privacy Notice is posted, including any of our websites that link to or post this Privacy Notice (the “Websites“); individuals who download and use our mobile application (“Mobile Apps“); Individuals who register for or participate in our events, surveys, research, promotions and sweepstakes conducted by us; and individuals who communicate or otherwise interact or engage with us or the services available through our Sites, Mobile Apps or other online services (collectively, the “Services“).
2. Collection of personal data
As described below, we may collect personal data directly from you, from third parties and automatically through your use of our services.
Personal data collected directly from you. While the personal data we collect varies depending on your use of our Services and our interaction with you, we may generally collect the following categories of personal data directly from you:
- Contact Data. When you contact us, such as when you send us a message or sign up to learn more about our services, we may collect your name, email address, or other similar identifiers, as well as your message, the nature of your inquiry, and any other information you provide.
- Account and profile information. When you register or manage your profile, we collect certain personal data that you share with us. This includes, for example
- First and last name
- Own gender and searched gender (sexual orientation)
- E-mail address and password you have chosen
- Place of residence including zip code
- Size
- Marital status
- Number of children
- Educational qualification
- Profession
- Income
- Your profile picture and other photos
- Your billing address
In addition, this includes all other information that you provide to us in connection with the creation or use of your profile or otherwise transmit via your profile.
- Purchases, payments and refunds. When you make a purchase or payment through our services (e.g. buy a Premium Membership), we collect certain information that is necessary for this. This includes, for example, your chosen payment method, payment details, billing address and details of the purchase itself.
- Communication and interaction. When you contact us or other Parship users – for example by email, telephone, via our social media channels or via our websites – we collect and store relevant information. This also applies if you subscribe to our mailing list, fill out forms, submit reviews or feedback or publish posts in publicly accessible comment fields, blogs or forums that are operated by Parship or are associated with Parship. In doing so, we may collect and store your contact details, your messages and contributions and our responses to them.
- Information for marketing purposes. If you opt-in to receive marketing communications from us, we may collect your name, email address, phone number, preferences and, where applicable, information about your account and profile, including the services and features you use. If you participate in special activities, offers, programs, promotions or sweepstakes we offer, we may also collect certain additional contact information, your age and other information required by law. If you win a promotion or sweepstakes, we may also need to collect certain tax information and/or waivers and releases, depending on the prize.
- Responses and feedback. If you participate in surveys, questionnaires, studies or similar initiatives, whether anonymously or with personal details, for example to survey user satisfaction, we collect your answers, your feedback and any other information you provide to us as part of this participation.
- Preferences and other requests. We also collect information about your personal preferences – for example, how you would like to communicate with us, how you use our services or what requests and inquiries you make to us when using them.
In general, you are not obliged to provide us with your personal data. However, the use of certain services or aspects of our services may require the provision of personal data, e.g. registration for a Parship account. If this is the case, we will inform you of this. If you do not wish to provide us with the necessary information, you will unfortunately not be able to use the relevant service.
Personal data collected from third parties. We may also receive personal data from third parties – in particular app store providers in connection with purchases – other users of Parship, providers of data analysis and marketing services, operating systems and social media platforms, especially if you register with Parship via these. In addition, we may collect the following information from such external sources:
- Information on registration for social media and platforms. When you use Parship, you can choose to share information or content, register or log in via social media platforms, social networks or other third-party services. If you connect to Parship via a social media account or other linked service, we may receive certain personal data that you have stored there. This may include, for example, your name, your e-mail address, your password used with this service, your user ID, your profile picture, your friends list and other publicly accessible information. Please check the privacy settings of the respective social media platform or linked service to understand how your data is used, shared or processed there.
- Referral information. We may offer you the opportunity to invite friends or refer other users to access or use our services. In doing so, we may collect and receive certain personal information about you, including from other current or prospective Parship users and customers who similarly engage in these activities.
Automatically collected personal data. We and our partners (third-party providers) may automatically collect personal data when you use Parship. This happens, among other things, through the use of cookies, pixel tags and similar technologies. The personal data collected automatically may include, but is not limited to, the following information
- Device and browsing information. When you use Parship, we may automatically collect certain information about your device and browsing behavior. This includes, for example:
- the type of browser used
- the domain name
- visited websites and their access times
- date and time of access
- the operating system used and the language set
- the device type and a unique device ID
- the name of the Internet service provider
- previously visited (referring) websites and subsequently accessed (outgoing) websites
- so-called clickstream data, i.e. your click paths within our offer
- and other similar device and browser information
- Activity and usage. We also collect information about your activity when using Parship. This includes, among other things:
- clicked links
- search queries carried out
- functions used
- viewed content
- the duration of your use
- Your interaction with us and other Parship users
- and other similar data about your activity and usage
- Location information. We may collect or derive general information about your location, e.g. by analyzing your IP address. This information allows us to determine the approximate geographic location of your device (e.g. country, region or city). In addition, you enter your place of residence in your profile, which is also included in the location information.
We use the location data in particular to provide our services based on location, to personalize content, to ensure compliance with legal requirements or to detect and prevent fraud or misuse.
Your device is not precisely located (e.g. via GPS), but only a rough location is determined on the basis of technical data.
Further information about our use of cookies and other similar technologies can be found below in section 6 Cookies, targeting and analytics.
3. Purposes of collection and processing
We may collect, use, disclose and otherwise process the categories of personal data we collect for the purposes set out below:
Provision of our service and support
We process your personal data in order to provide you with Parship and to enable our day-to-day business. This includes in particular
- the administration of your user account,
- communicating with our customer service regarding the use of Parship, which includes processing your inquiries, fulfilling your requests and providing technical support,
- the processing of payments,
- other support and administrative tasks.
For these purposes, it may be necessary for certain personal data – such as your profile ID, your name and selected contact details – to be visible to other users. The visibility depends on the data protection settings you have selected.
For these purposes, Parship relies on the legal basis of performance of contract pursuant to Art. 6 para. 1 lit. b of the General Data Protection Regulation (GDPR), which was transposed into UK law by Section 3 of the UK Withdrawal Act 2018 (collectively referred to as “GDPR”) and Art. 31 para. 2 lit. b of the new Swiss Federal Act on Data Protection (nDSG).
Location
With regard to the location data, Parship relies on the legal basis of performance of the contract in accordance with Art. 6 para. 1 lit. b GDPR and Art. 31 para. 2 lit. b nDSG.
Sexual orientation
With regard to the processing of the personal data of sexual orientation as sensitive data in accordance with Art. 9 para. 1 GDPR, Parship relies on your express consent (Art. 6 para. 1 lit. a, Art. 7, Art. 9 para. 2 lit. a GDPR).
Analysis and quality improvement
We also process personal data in order to gain a better understanding of how users access and use Parship. This serves the following purposes, among others:
- carrying out analyses of the use of our websites or our app,
- the evaluation and continuous improvement of our websites and our app,
- the further development and optimization of our products,
- the implementation of internal quality controls and,
- Training purposes within our company.
For these purposes, we rely on our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR and Art. 31 nDSG. Our legitimate interest lies in better understanding the functioning and use of our service from a business perspective in order to further develop it for the benefit of our users.
Communication
We process your personal data in order to
- To answer your inquiries,
- To provide you with the information and materials you require about our services and/or offers,
- and to send you administrative messages – such as information about our service or changes to our General Terms and Conditions or data protection information.
We rely on the legal basis of contract fulfillment in accordance with Art. 6 para. 1 lit. b GDPR and Art. 31 para. 2 nDSGV if the communication is in connection with an existing or initiated contractual relationship with you.
If no contractual relationship exists, the processing is carried out on the basis of our legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR and Art. 31 para. 1 nDSG. Our legitimate interest lies in the effective processing of user inquiries and ensuring a high quality of service.
Customization and personalization
We process your personal data in order to customize the content that we provide to you – whether within our service or as part of our communication with you. This includes, among other things:
- the location-based adaptation of content, whereby the location is determined on the basis of the place of residence you have specified and your IP address,
- as well as the personalization of your user experience and our offers.
We base this processing on the legal basis of contract fulfillment in accordance with Art. 6 para. 1 lit. b GDPR and Art. 31 para. 2 lit. b nDSG.
We do not display personalized advertising from third-party providers within our services.
Use of social media and other communication platforms
We process personal data in order to give you the opportunity to
- Share content and information with others,
- and to register and/or log in to Parship via social media platforms or other integrated third-party services.
Insofar as the processing for registration and/or login takes place via a third-party provider, we rely on the legal basis of contract fulfillment pursuant to Art. 6 para. 1 lit. b GDPR and Art. 31 para. 2 lit. b nDSG.
In all other cases, processing is based on our legitimate interests in accordance with Art. 6 para. 1 lit. f GDPR and Art. 31 para. 1 nDSG. Our legitimate interest is to enable our users to voluntarily use communication functions with third-party providers, in particular to connect or exchange information with social media platforms or other integrated services.
Marketing and advertising
We process your personal data for marketing, advertising and sales promotion purposes. This includes, among other things:
- the sending of advertising information about our service,
- Newsletter,
- Information on offers, discounts and new functions,
- and other information that you have expressly requested.
We base the sending of such advertising information on the legal basis of your consent pursuant to Art. 6 para. 1 lit. and Art. 7 GDPR and Art. 31 para. 1 nDSG.
Direct advertising for own products
We also process your personal data for the purposes of direct advertising for our own products and services. This includes in particular
- the sending of advertising emails and/or push messages and/or in-app messages,
- the implementation of user surveys,
- as well as the provision of individualized content, e.g. personalized guides.
These direct advertising measures relate exclusively to Parship products and services.
The processing is based on our legitimate interest in providing you with relevant product recommendations that are similar to your previous shopping behavior without burdening you with irrelevant advertising, in accordance with Art. 6 para. 1 lit. f GDPR in conjunction with Art. 22 of EU Directive 2002/58/EC (ePrivacy Directive) and Art. 31 para. 1 nDSG.
Opinion research and surveys
We process your personal data in order to carry out surveys and questionnaires – for example for the purposes of market research, measuring user satisfaction or for comparable analysis purposes.
Opinion research and surveys by email: If we invite you to take part in a survey by email, this is done on the basis of legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR in conjunction with Art. 22 of EU Directive 2002/58/EC (ePrivacy Directive) and Art. 31 para. 1 nDSG. Our interest lies in offering you similar services and improving the user experience. You can object to such use at any time (e.g. via the unsubscribe link in the email).
Opinion research and surveys within our service: If we invite you to take part in a survey directly within our app or web platform, this is done on the basis of your consent in accordance with Art. 6 para. 1 lit. a and Art. 7 GDPR and Art. 31 para. 1 nDSG.
Gaining knowledge and enriching data
We also process personal data for analysis purposes by combining information that we collect via our Parship service with other data – both our own and that of third parties collected in other contexts. This serves in particular to gain a better understanding of our users and their interests.
For example, we may combine demographic information that is available as part of market research or via third-party providers with the data collected by us. As a rule, this combined information does not enable direct identification of the data subjects.
We base this type of data processing on our legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR and Art. 31 para. 1 nDSG. The legitimate interest of Parship lies in particular in the business analysis and optimization of Parship in order to better understand how our service is used and how we can strategically develop our offer.
Accessing and storing information on the user’s end device
We may store information (e.g. cookies or other tracking technologies) on your end device or access information that has already been stored. This is done in particular to support technical functions, to analyse usage, to optimize and evaluate our marketing measures or to personalize our services.
Insofar as this access or storage is not absolutely necessary to provide Parship, it will only take place on the basis of your consent in accordance with Art. Art. 5 para. 3 of the EU Directive 2002/58/EC (ePrivacy Directive) and Regulation 6.4 of the PECR (Privacy and Electronic Communications Regulations).
You can manage or withdraw your consent at any time via our cookie banner or Consent Management Platform (CMP).
Safety, prevention of abuse and protection of rights
We process your personal data in order to
- protect the security and integrity of Parship, our systems and business processes,
- detect, prevent or prosecute unauthorized access, fraudulent activities and other misuse of Parship,
- investigate possible violations of our General Terms and Conditions or Community Guidelines,
- identify or report potentially unlawful violations,
- and to protect the rights and interests of Parship, our users, stakeholders and investors.
This processing is carried out on the basis of our legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR and Art. 31 para. 1 nDSG. The legitimate interest of Parship exists in particular
- protection against contractual and unlawful behavior by third parties,
- in securing our IT systems and infrastructure,
- and the protection of our users’ personal data from unauthorized access.
Special note – data on sexual orientation:
Insofar as special categories of personal data are affected – in particular information on sexual orientation – the processing is also carried out on the basis of Art. 9 para. 2 lit. f GDPR, as it may be necessary for the assertion, exercise or defense of legal claims.
Compliance and legal proceedings
We process your personal data in order to comply with legal, regulatory and official obligations. This includes, but is not limited to:
- the fulfillment of statutory retention obligations,
- responding to legal requests such as subpoenas, search warrants or court orders,
- cooperation in investigations or requests for information – both formal and informal – by law enforcement or supervisory authorities.
The legal basis depends on the respective application:
- fulfillment of a legal obligation, if this arises from the law of the European Union (EU) or an EU member state as well as from British law or Swiss law, in accordance with Art. 6 para. 1 lit. c GDPR and Art. 31 para. 1 nDSG.
- Legitimate interests, insofar as the obligation is based on the law of other states or international requirements, in accordance with Art. 6 para. 1 lit. f GDPR and Art. 31 para. 1 nDSG. In these cases, Parship’s legitimate interest is to properly comply with legal obligations, even if these do not originate from EU law or British or Swiss law.
Special note – data on sexual orientation:
Insofar as special categories of personal data are affected – in particular information on sexual orientation – the processing is also carried out on the basis of Art. 9 para. 2 lit. f GDPR, as it may be necessary for the assertion, exercise or defense of legal claims.
Audit, reporting and internal company processes
We process personal data in order to carry out internal checking and control processes. This includes in particular
- Financial, tax and accounting audits,
- internal and external audits,
- Evaluations of our business activities,
- the review and application of internal guidelines in the areas of data protection, IT security and finance,
- as well as measures for risk assessment and compliance with legal and regulatory requirements.
In addition, we use personal data for the proper maintenance of business records and to enforce internal policies and procedures.
We base data processing for these purposes on our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR and Art. 31 para. 1 nDSG.
The legitimate interest is to ensure proper business operations and to regularly check whether all reporting obligations, control mechanisms and compliance requirements are being met.
General business and operational support
We process your personal data in order to support general business and operational processes. This includes in particular
- the valuation and implementation of mergers, corporate takeovers, restructurings, insolvency proceedings or comparable transactions,
- Financing processes and the preparation and execution of business sales,
- the management of our accounting, audit, compliance and legal functions,
- as well as proper file management and internal organization.
We base this processing on the legal basis of our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR and Art. 31 para. 1 nDSG.
Our legitimate interest lies in particular in the protection and organization of our business operations, including the possibility of providing potential buyers, investors or consultants with information about company values and activities, insofar as this is necessary in the context of corresponding transactions.
The purposes for which we use cookies and similar tracking technologies – in particular with regard to analyzing the use of Parship – are described in detail in Section 6 Cookies and analytics.
If the processing of your personal data is based on your consent, you have the right to withdraw this consent at any time with effect for the future. The revocation has no influence on the legality of the processing that was carried out on the basis of your consent up to the time of revocation.
If the processing is based on the legal basis of our legitimate interest, you have the right to object to the processing of your personal data at any time for reasons arising from your particular situation in accordance with Art. 21 (1) GDPR.
Irrespective of this, you have the right to object to the processing of your data for direct marketing purposes at any time in accordance with Art. 21 (2) GDPR – without stating specific reasons.
In addition, you can object to the use of your e-mail addresses for advertising purposes or for personal advice at any time, either when you register or at a later date.
4. Disclosure of personal data
We may disclose the personal data we collect for the purposes described in this Privacy Notice – in particular to provide Parship, to process your requests or if you have consented to such disclosure. The recipients may include the following categories in particular:
- affiliated companies. We share your personal data with companies affiliated with us.
- External partners and service providers. We pass on personal data to external partners and service providers who perform certain functions and services on our behalf. The transfer takes place exclusively within the scope of the respective purpose and in compliance with the applicable data protection regulations.
These external partners and service providers include in particular
- Provider of IT infrastructure and website hosting,
- Payment service provider for processing transactions,
- Service provider in the field of marketing, campaign management and market research,
- Provider of customer support and CRM systems,
- Provider of cloud storage and data security solutions,
- Company for data analysis and reporting,
- as well as auditors, consultants and legal advisors.
All service providers used are contractually obliged to guarantee personal data only within the scope of their assignment and in compliance with confidentiality and data security.
- Marketing and analytics partners. We may share certain personal data – in particular device information and activity and usage data (e.g. websites visited, click paths and dwell time) – with external partners who provide marketing and analytics services on our behalf.
These external partners support us, for example, with
- the implementation of marketing measures,
- the management of our marketing activities,
- measuring success and optimizing our marketing measures,
- as well as for analyzing the use of our website or our online services.
These external partners include in particular
- Provider of online marketing tools,
- Tracking and analysis services,
- Platforms for addressing target groups (e.g. for retargeting),
- and external consultants in the areas of marketing and data analysis.
Note on transparency:
You can find a detailed overview of the recipients and services used under the menu item “Manage settings” in the footer of our website – or if you use our app, in the data protection settings within the app.
We may also share your personal data in certain special circumstances where this is necessary or permitted or required by law. Such circumstances include, but are not limited to:
- Company transfers. In connection with a merger, acquisition, investment, restructuring or insolvency, personal data may be disclosed or transferred to third parties involved.
Specifically, this means that if Parship or an affiliated company is acquired by, merged with or invested in by another company, or if company shares or assets are transferred in whole or in part (e.g. as part of insolvency proceedings), the personal data collected by us may be transferred to the acquiring or involved company in accordance with the applicable data protection laws.
In addition, personal data may be passed on to lenders, auditors, lawyers and other external advisors prior to the conclusion of such a transaction if this is necessary as part of due diligence or to structure the transaction.
- Compliance with legal obligations and legal procedures. We may disclose personal data to third parties if this is necessary to comply with legal obligations or to respond to a lawful request from a public authority. This includes in particular
- disclosure in the context of subpoenas, court orders or comparable legal proceedings,
- Requests from supervisory authorities, government agencies or law enforcement agencies,
- as well as the disclosure of information if this is required by law in connection with national security, in particular in the event of suspected involvement in a terrorist offense, or criminal investigations.
In addition, if applicable, we may disclose the names of winners of sweepstakes and contests in accordance with applicable law.
- Security and protection of rights. We may disclose your personal data if we believe it is necessary to protect our services, our rights or the rights and safety of third parties. This includes in particular the following cases
- Preventing, detecting and responding to
- Fraud,
- unauthorized access or activities,
- unlawful acts, or
- Abuse of our service.
- Protection against potential threats, for example to the health, safety or rights of individuals or third parties;
- Enforcement of our General Terms and Conditions including our Community Guidelines, including the investigation and sanctioning of possible violations.
- Preventing, detecting and responding to
In addition, we may also disclose personal data in connection with ongoing or impending legal disputes and official proceedings, as well as for internal purposes, e.g. in the context of:
- Accounting,
- Audits and compliance,
- Logging and security measures,
- Legal advice and defense.
- Other disclosures. In exceptional cases, we may also disclose personal data in other ways not previously described.
However, this only takes place if:
- we will expressly inform you of this in advance,
- You have given us your consent for the processing in question, or
- Such disclosure is permitted or required by law.
In any case, we ensure that such processing is carried out in accordance with the applicable data protection laws.
Use of anonymized and aggregated data
Irrespective of the other processing activities described in this data protection notice, we reserve the right to use and disclose aggregated, anonymized or other non-identifiable data. We use this data in particular for purposes such as
- Quality control,
- Internal and external analyses,
- Research and development,
- and other business and operational purposes.
Anonymized data is information that can no longer be associated with a specific natural person, household or personal device, either directly or indirectly.
When we process such data or pass it on to third parties:
- they are stored permanently in anonymized form,
- not used for re-identification,
- unless this is necessary to verify that our anonymization measures comply with the requirements of applicable data protection laws (e.g. as part of internal audits or regulatory assessments).
5. Transfer of personal data to countries outside the European Economic Area, the United Kingdom and Switzerland EEA/UK/CH
The recipients of personal data may be located outside the European Economic Area (EEA), the United Kingdom (UK) or Switzerland (CH) (so-called “third countries”).
If personal data is transferred to countries that are not subject to the scope of the GDPR or the nDSG – in particular to recipients in the USA – we ensure that your data protection rights are safeguarded in accordance with the legal requirements.
This is done in one of the following ways:
- The European Commission, the Information Commissioner’s Office (ICO) of the United Kingdom or the Federal Data Protection and Information Commissioner (FDPIC) of Switzerland have decided that the third country in question offers an adequate level of data protection (Art. 45 GDPR or Art. 16 nDSG).
- The transfer takes place on the basis of suitable guarantees in accordance with Art. 46 GDPR or Art. 16 para. 2 lit. d nDSG, in particular
- through the conclusion of EU standard contractual clauses, which, if necessary, are supplemented by
- a so-called UK Addendum, as specified by the ICO,
- and a so-called CH Addendum, in accordance with the requirements of the FDPIC, or
- through binding corporate rules (BCRs), which are defined in accordance with Art. 46 para. 2 lit. b, Art. 47 GDPR and Art. 16 para. 2 lit. d nDSG.
- through the conclusion of EU standard contractual clauses, which, if necessary, are supplemented by
- In exceptional cases, data may also be transferred in accordance with Art. 49 GDPR and Art. 16 f. nDSG, provided that the legal requirements are met.
In addition, we assess the level of protection in the recipient country and – if necessary – take additional technical, organizational or contractual measures to ensure a level of protection comparable to the European level of data protection.
Examples of such measures could be encryption, pseudonymization or contractual transparency obligations towards authorities.
Information on data transfers to third countries:
You can request the legal mechanism used in each case, on which we base the transfer, as well as a list of the relevant recipients outside the EEA, UK and CH at the following e-mail address: privacypolicy@parship.co.uk.
Please note that some of the information provided may be blacked out if this is necessary to protect business secrets or other confidential content.
6. Cookies, targeting and analytics
We and our third-party providers use various tracking technologies – including cookies, pixels, log files and similar mechanisms – to automatically collect information about usage behavior, devices and activities within our Service.
Purposes of data processing
The technologies used serve the following purposes in particular:
- Analysis of the use of our services and reach measurement,
- Tracking interactions with our content and functions,
- Detecting and rectifying faults and technical maintenance,
- Ensuring safety, performance and stability,
- Personalization of content and recommendations,
- Marketing and analysis purposes, including measuring the success of advertising campaigns and the targeted evaluation of advertising.
If processing is not based on a legal requirement, it will only take place with prior consent via our Consent Management Platform (CMP). You can find this in the footer of our website under consent settings and in the tracking settings of our app. Please note that preferences are device- and browser-specific and must be set again after deleting cookies.
An overview of the technologies used
Cookies
Cookies are small text files that are stored on your device (e.g. smartphone or computer). They facilitate navigation, accelerate login processes, support security functions and enable us to collect statistical and aggregated information about usage behavior.
Pixel tags or web beacons
Pixel tags are invisible graphics that work similarly to cookies, but are embedded directly in websites or emails. They help us to measure user interactions – e.g. whether emails have been opened or forwarded – and support the analysis and management of our content.
Log files (log files)
When you access our services, we automatically collect log file information such as
- IP address,
- Browser type and version,
- Language settings,
- websites visited,
- clicked links,
- as well as redirecting or abandoned URLs.
This data is used for error analysis and technical maintenance.
Analysis by third-party providers
We use tools to analyze the use of Parship, using cookies and pixels to collect pseudonymized usage data.
A complete list of the analysis partners used can be found in our CMP.
Cross-device use (if relevant)
We and our partners may combine information collected from different devices in order to
- to recognize linked devices,
- Personalize content and advertising across devices.
User-defined target groups and list matching
We may transfer contact information (e.g. e-mail address, name) to third party providers in order to:
- display targeted advertising on external platforms,
- or to expand existing target groups to include additional characteristics (e.g. demographic data) in order to target advertising measures more effectively.
You can find out how to manage your consent and preferences for the listed tracking mechanisms in the following section 7 – Your privacy options.
Categories of technologies and legal bases
Necessary cookies and tracking technologies are used to ensure the secure and proper provision of our services (e.g. authentication, anti-abuse, security). They cannot be deactivated.
Legal basis: Art. 5 para. 3 ePrivacy Directive (2002/58/EC) in conjunction with Art. Art. 6 para. 1 lit. b and f DGSCO [EEA], exemption under the Privacy and Electronic Communications Regulations (PECR) in conjunction with UK GDPR [UK], Art. 45c TCA (Telecommunications Act) permits technically necessary cookies and tracking technologies without separate consent.
Functional cookies and tracking technologies enable statistical analyses and contribute to the improvement of our offers.
Legal basis: Art. 5 para. 3 ePrivacy Directive (2002/58/EC) in conjunction with Art. Art. 6 para. 1 lit. a GDPR (consent) [EEA], Art. 6 para. 1 lit. a UK GDPR (consent) i.V.m. PECR (UK), in accordance with Art. 45c TCA, the user must be informed about the use of cookies and tracking technologies – this is done in this section – and have the option of rejecting their use (under the section “Managing your preferences“).
Marketing cookies and tracking technologies are used to create pseudonymous user profiles and to measure the success of campaigns with third-party providers. Third-party providers (e.g. Google, Microsoft) may also process data on their own responsibility and in some cases in third countries.
Legal basis: Art. 5 para. 3 ePrivacy Directive (2002/58/EC) in conjunction with Art. Art. 6 para. 1 lit. a GDPR (consent) [EEA], Art. 6 para. 1 lit. a UK GDPR (consent) i.V.m. PECR (UK), in accordance with Art. 45c TCA, the user must be informed about the use of cookies and tracking technologies – this is done in this section – and have the option to refuse their use (under the section “Managing your preferences“).
With regard to the data processing of tracking technologies provided by Google, you can find more information here:
Manage your preferences
You can revoke or adjust your consent at any time via our CMP or in the app’s tracking settings. You can also reset or completely deactivate personalized advertising in the device settings (e.g. IDFA for iOS, Google Advertising ID for Android). Withdrawing your consent does not affect the lawfulness of the processing carried out up to that point.
For users with habitual residence in Switzerland: You can use Parship free of “marketing” cookies and other web tracking mechanisms. To do so, please click on this link to deactivate these cookies and tracking mechanisms. In this case, only the “Necessary” cookies that are required for the use of the website will remain.
7. Your data protection options
We provide you with various options to manage your data protection preferences and make individual decisions regarding the processing of your personal data:
- Account and profile You can view and update the personal data displayed in your profile and stored by us at any time.
- Marketing communications We may regularly send you messages with promotional content for our service through various channels such as emails or push notifications.
You can unsubscribe from these messages via email at any time by following the unsubscribe link in the respective message or for messages via other channels by adjusting your communication preferences in your account settings.
You can decide in the settings of the Parship mobile app or your device which push notifications you would like to receive from us – both in the context of contract fulfillment and for advertising purposes.
Note: Even if you opt out of receiving messages with promotional content, we may still send you transactional messages (e.g. information about your account).
- Cookie and tracking preferences and analytics. We offer you a variety of ways to manage your preferences regarding cookies, analytics services and similar tracking technologies.
Please also refer to the relevant section under point 6.
Note: The settings are device- and browser-specific. If you delete or block these cookies, your settings may have to be changed for each device or browser.
- Consent Management Platform (CMP). Cookies and tracking technologies that are not absolutely necessary are only set or used with your consent. You can give or withdraw your consent at any time via our Consent Management Platform (CMP). This applies to all users with their habitual residence in the EEA.
Further information can also be found under point 13 – Additional information on data protection for certain jurisdictions.
- Cookie settings in the browser. You can set your web browser so that
- certain cookies are blocked,
- You will be notified when cookies are set,
- or cookies are automatically deleted.
Most browsers offer corresponding instructions in the “Help” section. Please note that certain functions of our website may be restricted if cookies are deactivated.
- Special rights in certain regions. Residents of certain countries or states may have additional data protection rights. For more information, see Section 13 – Additional information on data protection for certain jurisdictions.
8. Duration of storage and retention obligations
General principles
We only store your personal data for as long as is necessary for the provision of Parship services: in particular as part of your basic or premium membership, or as long as we have a legitimate interest in further storage. Beyond that, only if statutory or contractual retention obligations require a longer storage period (e.g. according to tax or commercial law requirements).
In all other cases, we delete your personal data or restrict its processing if there is only an archiving obligation.
Specific retention rules according to membership
For basic members
You can revoke the storage of your profile data at any time with effect for the future. If you do not have any match unlocks, you can also delete your profile data yourself – provided you have completed the Parship questionnaire – via the “Profile settings” section on both our website and in our app.
Automated deletion: After 24 months of inactivity, the profile and personal profile data are automatically deleted.
Match Unlocks: All profile data collected and processed in connection with the purchase and use of Match Unlocks will be deleted after 4 years or after 2 years of inactivity at the latest.
For Premium Members
Personal data is stored for the duration of the Premium membership. At the end of this period, unless the profile has been deleted by the user or a request has been made to us, the profile will be transferred to a basic membership. The regulations for basic members then apply.
Storage of chat messages
If the limit of 5,000 saved chats is exceeded, older chats are deleted – based on the display date in the user profile (see section 7.7 of the GTC).
Technical and analytical data
Cookies and tracking technologies
The storage duration of cookies and similar technologies depends on their purpose and provider.
You can find a detailed overview in our Consent Management Platform (CMP).
Note: Cookie settings are device- and browser-specific and may need to be reset after deletion.
Log files (log data)
Log files (e.g. access logs, technical interactions) are stored for 30 days in a secure archive and then deleted. Data will only be stored for longer if this data is required in individual cases for evidence purposes (e.g. for forwarding to investigating authorities).
Retention obligations and erasure processes
Personal data that is subject to statutory retention obligations (e.g. invoice data) is stored for the duration of the respective period and then deleted. During this time, they are blocked and only processed to fulfill legal obligations. If you ask us to delete your data and there are no legal obligations to the contrary, your personal data will be deleted. Otherwise, it will first be blocked and then deleted when the time limits expire.
Declaration of rights of data subjects
For documentation and verification purposes, Parship stores certain personal data (e.g. in connection with requests for information or deletion) for the applicable limitation period.
9. External links and third-party functions
Parship may contain links to third-party websites, integrated functions or linked services of external providers.
Note: The access and use of such third-party offers are not subject to this privacy policy, but to the respective third-party providers’ own privacy policies and terms of use. We have no control over the content or privacy practices of these third parties and therefore accept no responsibility for the collection, processing or disclosure of your personal data by these external third parties. We expressly recommend that you read the respective data protection provisions carefully before using such websites or functions.
10. Security
We have taken appropriate technical and organizational measures to protect the personal data we process from loss, misuse, unauthorized access, disclosure, alteration or destruction. These security precautions are based on the state of the art and are regularly reviewed and further developed.
Please note, however, that despite all due care, no security system can guarantee absolute security. The transmission of data via the Internet (e.g. when communicating by e-mail) may have security gaps over which we have no control.
We therefore recommend that you always handle sensitive information with care and take your own protective measures when using Parship (e.g. secure passwords, up-to-date software versions).
11. Protecting the privacy of children and young people
Parship is not aimed at children or young people under the age of eighteen (18) years. We do not knowingly collect personal data from minors in this age range.
If we discover that the personal data of a person under the age of 18 has been processed without the verifiable consent of the parent or guardian, we will immediately take appropriate steps to delete this data.
If you are a parent or guardian and suspect that we have processed your child’s personal data without consent, please inform us using the contact details below.
12. Changes to this privacy policy
This privacy policy is valid from the date stated above. We reserve the right to amend, update or supplement this statement from time to time in order to adapt it to legal, technical or business developments.
We recommend that you check this data protection notice regularly to keep yourself informed of any changes.
All updates will be published here.
13. Additional information on data protection for certain jurisdictions
Residents of certain countries or regions have additional rights under applicable data protection laws, which we explain below:
A. European Economic Area (EEA)
If you live in a member state of the European Union or the European Economic Area, you have the following rights under the General Data Protection Regulation (GDPR), provided that the relevant legal requirements are met:
Right of access (Art. 15 GDPR)
You have the right to request information about whether and to what extent we process personal data about you. On request, we will provide you with a copy of this data, provided that no rights of third parties are affected or statutory exceptions apply.
We may request proof of identity for identity verification purposes.
Right to rectification (Art. 16 GDPR)
You can request that incorrect personal data be corrected. Additions to incomplete data are also possible.
Right to erasure (“right to be forgotten”, Art. 17 GDPR)
You can request the deletion of your personal data, in particular if:
- the data is no longer required for the original purposes,
- You have withdrawn your consent and there is no other legal basis,
- You have objected to the processing,
- the data has been processed unlawfully,
- there is a legal obligation to delete the data.
Exception: The right to erasure does not apply if the processing is necessary for compliance with a legal obligation or for the establishment, exercise or defense of legal claims.
Right to restriction of processing (Art. 18 GDPR)
You can request the restriction of the processing of your data if:
- You dispute the accuracy of the data (for the duration of the check),
- the processing is unlawful, but you do not wish it to be erased,
- we no longer need the data, but you need this data for legal defense,
- You have objected to processing based on legitimate interests and a balancing of interests is still pending.
Right to data portability (Art. 20 GDPR)
You have the right to receive the personal data that you have provided to us in a structured, commonly used and machine-readable format and to transmit those data to another controller, provided that the processing is based on consent or a contract and is carried out by automated means.
Right to withdraw consent (Art. 7 (3) GDPR)
You can revoke any consent you have given us at any time with effect for the future. The legality of the processing carried out until the revocation remains unaffected.
Right to object (Art. 21 GDPR)
You have the right to object to the processing of your data on the basis of legitimate interests for reasons arising from your particular situation.
In this case, we will no longer process your data unless we can demonstrate compelling legitimate grounds for doing so.
Right to object to direct marketing
In addition, you have the unrestricted right to object to the processing of your personal data for direct marketing purposes at any time, in which case we will no longer use your data for advertising purposes.
Note: Please note that for organizational reasons there may be an overlap between your revocation and the use of your data in the context of an ongoing campaign.
You can also object to the processing of your personal data for advertising purposes at any time (“advertising objection”). Please note that, for organizational reasons, there may be an overlap between your objection and the use of your data as part of an ongoing campaign.
Alternatively, you can use the settings options in your profile, which you can access via the Parship website, to correct the data you provided during registration or to object to advertising.
Right to lodge a complaint with a supervisory authority (Art. 77 GDPR)
You have the right to lodge a complaint with a data protection supervisory authority if you believe that the processing of your personal data violates the GDPR.
The competent supervisory authority for us is:
The Hamburg Commissioner for Data Protection and Freedom of Information
Ludwig-Erhard-Str. 22
20459 Hamburg
mailbox@datenschutz.hamburg.de
www.datenschutz-hamburg.de
B. United Kingdom (UK GDPR and Data (Use and Access) Act 2025)
If you are habitually resident in the United Kingdom (UK), you have the following rights under the UK GDPR, which was transposed into UK law by Section 3 of the UK Withdrawal from the European Union Act 2018, and other applicable UK data protection laws such as the Data (Use and Access) Act 2025, provided that the relevant statutory requirements are met:
Right to information (right of access) (Art. 15 UK GDPR)
You have the right to request confirmation as to whether we process personal data about you and to receive a copy of this data (so-called Data Subject Access Request – DSAR).
We may request proof of identity for identity verification purposes.
Right to rectification (Art. 16 UK GDPR)
You have the right to have incorrect personal data corrected and to request the completion of incomplete data.
Right to erasure (“right to be forgotten”) (Art. 17 UK GDPR)
Under certain circumstances, you can request the deletion of your personal data, e.g. if
- processing is no longer required,
- You have withdrawn your consent,
- The data has been processed unlawfully,
- or you have objected to direct marketing or processing based on legitimate interests.
Exceptions apply in particular in the case of statutory retention obligations or for the exercise of legal claims.
Right to restriction of processing (Art. 18 UK GDPR)
Under certain circumstances, you have the right to request that we restrict the processing of your data. In this case, we will continue to store your data, but will no longer process it.
This right applies in particular if:
- You dispute the accuracy of the data (for the duration of the review),
- the processing is unlawful, but erasure is not requested,
- the data is no longer required, but is necessary for the assertion of claims,
- or an objection pursuant to Art. 21 UK GDPR exists and is still being examined.
Right to object to processing (Art. 21 UK GDPR)
You have the right to object to the processing of your data on the basis of legitimate interests for reasons arising from your particular situation.
In this case, we will no longer process your data unless we can demonstrate compelling legitimate grounds for doing so.
Right to object to direct marketing
In addition, you have the unrestricted right to object to the processing of your personal data for direct marketing purposes at any time, in which case we will no longer use your data for advertising purposes.
Note: Please note that for organizational reasons there may be an overlap between your revocation and the use of your data in the context of an ongoing campaign.
You can also object to the processing of your personal data for advertising purposes at any time (“advertising objection”). Please note that, for organizational reasons, there may be an overlap between your objection and the use of your data as part of an ongoing campaign.
Alternatively, you can use the settings options in your profile, which you can access via the Parship website, to correct the data you provided during registration or to object to advertising.
Right to data portability (Art. 20 UK GDPR)
You have the right to receive personal data that you have provided to us in a structured, commonly used and machine-readable format and – where technically feasible – to have it transmitted directly to another controller, provided that the processing is based on consent or a contract and is carried out by automated means.
Right to withdraw consent (Art. 7 (3) UK GDPR)
You can withdraw your consent at any time with effect for the future. The legality of the processing up to the time of revocation remains unaffected.
Exercising your rights
If you wish to exercise any of your rights or if you have any questions about the processing of your data, please contact us using the options provided in Section 14: Contact. Please provide sufficient information to identify yourself.
Representative in the United Kingdom
In accordance with Art. 27 UK GDPR, we have appointed the following UK representative:
eHarmony UK Ltd
3rd Floor, 1 Ashley Road
Altrincham, Cheshire WA14 2DT
United Kingdom
International data transfers
For information on data transfers outside the UK and the safeguards in place, please see Section 5: Transfer of personal data outside the EEA/UK/CH.
Right to lodge a complaint with the supervisory authority (Art. 77 UK GDPR)
You have the right to lodge a complaint with the relevant UK data protection supervisory authority:
Information Commissioner’s Office (ICO)
Wycliffe House, Water Lane
Wilmslow, Cheshire SK9 5AF
casework@ico.org.uk
www.ico.org.uk
C. Switzerland (nDSG)
If you are resident in Switzerland, you have the following rights under the new Swiss Data Protection Act (nDSG), provided that the legal requirements are met:
Right to information (Art. 25 nDSG)
You have the right to obtain information about whether and which personal data we process about you. You can also request a copy of this data.
Exceptions to this right may apply if overriding interests of third parties or statutory exceptions are affected.
We may request proof of identity for identity verification purposes.
Right to authorization (Art. 32 nDSG)
You have the right to ask us to correct incorrect personal data or – if the data is incomplete – to complete it.
Right to erasure (“right to be forgotten”) (Art. 30 nDSG)
Under certain circumstances, you can request the deletion of your personal data. This applies in particular if:
- the data is no longer required for the original purpose,
- You have withdrawn your consent,
- the processing is unlawful,
- or you have objected to the processing.
Deletion may be refused if, for example, statutory retention obligations exist, data is required for the exercise of freedom of expression or legal defense or other legally regulated reasons exist.
Right to restriction of processing (Art. 32 para. 2 lit. c nDSG)
You can request that we restrict the processing of your personal data if:
- the accuracy of the data is disputed,
- the processing is unlawful, but no deletion is desired,
- the data is no longer required, but you need it for legal claims,
- or you have lodged an objection and the weighing of interests has not yet been completed.
Right to object to the processing (Art. 30 para. 2 lit. b nDSG)
You have the right to object to the processing of your personal data, in particular if this is based on an overriding private or public interest or takes place in the context of an official activity.
Right to object to direct marketing (Art. 30 para. 2 lit. b nDSG in conjunction with Art. 3 lit. o nDSG)
You can object to the use of your personal data for advertising purposes at any time.
Note: Please note that for organizational reasons there may be overlaps with ongoing campaigns.
Right to data disclosure or data portability (Art. 28 nDSG)
You may request that we provide you with certain personal data that you have provided to us in a common electronic format or transfer it to a third party, provided that:
- processing is automated,
- and is based on consent or a contract.
Exercising your rights
If you wish to exercise any of your rights or have any questions about the processing of your personal data, please contact us using the methods set out in Section 14: Contact. Please ensure that you provide sufficient information so that we can clearly confirm your identity.
Representative in Switzerland
We have appointed the following representative in Switzerland in accordance with Art. 14 nDSG:
Treforma AG c/o MLL Legal
Grabenstrasse 25
6340 Baar
Switzerland
pedigital@dsg-mll.com
International data transfers
Information on international data transfers and the protective measures used can be found in Section 5: Transfer of personal data to countries outside the EEA/UK/CH.
Right to lodge a complaint with the supervisory authority (Art. 49 nDSG)
You have the right to lodge a complaint with the competent data protection supervisory authority in Switzerland:
Federal Data Protection and Information Commissioner (FDPIC)
Contact form of the FDPIC
www.edoeb.admin.ch